The truck wars are as hot as they’ve ever been. There are currently plenty of models and brands to choose from, with Ford and Jeep adding two more models to the list later this year. While the choices facing a truck buyer could be overwhelming, past sales suggest that many buyers’ final decision will come down to the 2019 GMC Sierra 1500 vs 2019 Ford F-150. These trucks are proven entities that seem to get better with every generation. While the current F-150 has been out since the 2015 model year, the Sierra received a full redesign for 2019. In a classic GMC vs Ford match-up, who takes the crown?
The Making of a Rivalry
Florida vs Georgia, Coke vs Pepsi, UPS vs FedEx. There are some rivalries that leave their respective realms and become a part of pop culture. You don’t have to be a college basketball fan to know that Duke vs North Carolina is a big deal or a tech enthusiast to see the bad blood that existed between Steve Jobs and Bill Gates.
While there are many great rivalries in the auto world, Ferrari vs Lamborghini and Toyota Camry vs Honda Accord come to mind, none top Ford vs General Motors (GM). The two have been fighting it out for 110 years, and there’s no end in sight. Various models have stood in for the rivalry over time, like the Ford Mustang and Chevrolet Camaro. Year after year, however, the rivalry centers on one market in particular – pickup trucks. Ford is represented by the storied F-Series while GM has the Chevy Silverado and GMC Sierra in its corner.
Although the battle between these trucks has played out well beyond the showroom floor (a certain Calvin and Hobbes bumper sticker comes to mind), the main event has always been on dealer lots. As the market has shifted away from sedans and more towards SUVs and pickup trucks, these vehicles have become even more important – the F-Series trucks make up about 37% of total Ford sales and the GM trucks account for about 31% of all GM products sold. For GMC specifically, the Sierra represents about 36% of the manufacturer’s 550,000 models sold in 2018.
The intense competition between manufacturers has undoubtedly led to the innovation that makes today’s trucks some of the most forward-thinking and technologically-advanced vehicles on the road. The F-150 and Sierra are two of the best vehicles on the market before even thinking about their capability and off-road ability. But when it comes to power, fuel economy, technology, price and warranty, who wins? Let’s run the numbers to find a winner.