Privacy Policy

Privacy Statement effective May 12 2016
This is a General Motors Company (“GM”) franchised dealership website.When you use this site, this GM dealer, GM and other third parties will have access to personal information you enter on this site and to information about your browsing activities on this site. The role of each such party is explained below, and links to (or information about how to obtain) the applicable privacy policy or privacy statement of each such party are provided on this page.
Please note: this GM dealer is independent of GM and will have its own privacy policy or privacy statement. Please contact the dealer or click on the link at the bottom of this statement for more information on its privacy practices.

COLLECTION AND USE OF YOUR INFORMATION BY GM

When you indicate that you would like to receive more information about GM and its products, services or offers, your name, address, city, state, zip code, email address and telephone number will be provided to GM. In addition, if you buy or lease a GM vehicle from this GM dealer, the dealer may share information about your vehicle purchase (such as vehicle identification number (VIN), make, model, model year, date of purchase or lease and service history) with GM as the vehicle manufacturer in accordance with this dealership’s privacy statement provided below. For more information about how GM uses your information, please visit http://www.gm.com/privacy.

INFORMATION DIRECTED TO THIS GM DEALER FINANCIAL INSTITUTIONS

When you indicate that you would like to receive more information about this GM dealer and its products, services or offers, your name, address, city, state and zip code, email address and telephone number is collected by this GM dealer and treated in accordance with this GM dealer’s privacy statement.
When you complete a credit application on this site, the information you submit will be transferred by GM to this GM dealer and to the financial institutions listed on the credit application to allow such financial institutions to evaluate your credit eligibility on behalf of this GM dealer. The information you provide on your credit application will not be retained, stored or used by GM other than to transfer such information to this GM dealer and such financial institutions. The information you provide on your credit application will be treated in accordance with this GM dealer’s and such applicable financial institution(s)’ privacy statements. Please review this GM dealer’s privacy statement and the financial institutions’ privacy statement for more information on their respective privacy practices.

USE OF COOKIES AND OTHER TRACKING DEVICES BY THIRD PARTIES

This website uses a third party tracking service provided by R.L. Polk & Co. to collect non-personally identifiable online demographical and behavioral data generated by website visitors. A data collection script provided by this service and installed on our website collects the following kinds of data: all your website session activity, including your personally identifiable information when entered into a form field such as name, phone, email, or when you arrive at our website through a link containing a unique identifier; links that you click, pages that you view, form fields that you select, and text fields that you enter.

The information is used to compile your shopping activity to produce an individual shopping profile for you, which contains information about your brand preferences, and to aggregate your website behavioral data in anonymized form with all other visitors’ anonymized shopping activity data on our website to help us analyze industry trends, general shopping patterns, overall consumer demands, and website performance.

If you desire more information about this service, please visit https://www.ihs.com/btp/dataium-consumer-information.html. You may opt-out of this data collection by clicking on this opt-out link https://cdn.ihs.com/www/dataiumprivacy.html and then following the prompts.

LINKED SITES

This website may contain links to third-party sites not controlled by GM or covered by this Privacy Statement, such as those belonging to an independent product review site (i.e. Kelly Blue Book). We recommend that you check the Privacy Statement of other sites you visit before providing any personal information on those other sites.


CHANGES TO THESE PRIVACY POLICIES OR STATEMENTS

Any changes to the treatment of personal information collected on this site will be governed by the Privacy Statement or Policy of the collecting entity. Please review such collecting entity’s individual Privacy Policy or Statement for changes.

Who we are

Who is providing this notice?
Duluth BG, LLC dbe Rick Hendrick Buick GMC

What we do

How Does Rick Hendrick Buick GMC Duluth protect my personal information?

To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buldings.

In addition, we maintain physical, electronic and procedural safeguards.


How does Rick Hendrick Buick GMC Duluth collect my personal information?

We collect your personal information, for example, when you

  • Apply for financing
  • Provide Account Information or Provide Employment Information
  • Give us your Contact Information
  • Show your Government Issued ID

We also collect your personal information from others, such as credit bureaus, affiliates or other companies.


Why can’t I limit all sharing?

Federal law gives you the right to limit only

  • Sharing for affiliates’ everyday business purposes – information about your creditworthiness
  • Affiliates from using your information to market to you
  • Sharing for nonaffiliates to market to you

State laws and individual companies may five you additional rights to limit sharing.


What happens when I limit my sharing for an account I hold jointly with someone else?
Your choices will apply to everyone on your account.

Definitions

Affiliates

Companies related by common ownership or control. They can be financial and nonfinancial companies.

  • Our affiliates include dealerships with a Hendrick name; Hendrick Automotive Group; and Hendrick Autoguard, Inc.

Non-affiliates

Companies not related by common ownership or control. They can be financial and nonfinancial companies.

  • Non-affiliates we share with can include auto manufacturers, financial institutions, insurance companies and direct marketing companies.

Joint Marketing

A formal agreement between nonaffiliated financial companies that together market financial products or services to you.

  • Our joint marketing partners include dealerships, financial institutions and insurance companies.

Other Important Information

I/WE ACKNOWLEDGE THAT I/WE HAVE RECEIVED A COPY OF THIS NOTICE.

 


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