About Rick Hendrick Buick GMC Duluth

Welcome to Rick Hendrick Buick GMC Duluth, your trusted Buick and GMC dealership serving drivers throughout Gwinnett County and the greater Atlanta metro area. Whether you're searching for a brand-new GMC Sierra, a refined Buick Enclave, or a carefully inspected pre-owned vehicle, our team is committed to making your car-buying experience exceptional from the first handshake to the final signature.

Located at 3244 Commerce Ave NW in Duluth, GA, we are proud to be the local dealership that Alpharetta, Buford, Cumming, Lawrenceville, and Atlanta-area drivers rely on: not just to find the right vehicle, but to experience a better kind of car dealership.

Part of the Hendrick Automotive Group Legacy

Rick Hendrick Buick GMC Duluth is a proud member of Hendrick Automotive Group, the largest privately held automotive retail organization in the United States. Founded in 1976 by Rick Hendrick, the company grew from a single dealership in Bennettsville, South Carolina into a nationwide network of over 95 dealership locations representing 132 franchises and 26 manufacturer nameplates across 13 states.

Hendrick Automotive Group has deep roots in Georgia. In 1985, Rick Hendrick entered the North Atlanta marketplace, making the region one of the earliest and most important parts of the company's story. That long-standing commitment to Georgia drivers is alive and well at our Duluth dealership today.

In 2025, Hendrick Automotive Group generated over $13.6 billion in revenue, sold more than 215,000 vehicles, and serviced 2.6 million cars and trucks. Behind every one of those numbers is a team member living the company's mission: to be the premier quality vehicle retailer in the world, providing the best opportunities for our team members, customers, communities, and the manufacturers we represent.

The Values That Drive Us

What separates Rick Hendrick Buick GMC Duluth from other Gwinnett County dealerships is not just our inventory. It is our culture. Every member of our team is guided by the same core values that have defined Hendrick Automotive Group for nearly 50 years.

• Servant Leadership: We put your needs first, because to serve people is to value them. Every interaction at our dealership is built on the idea that our role is to help you, not sell to you.
• Teamwork Through Trust and Respect: Our team's diversity is our strength. We listen to one another and to you, building the kind of trust that turns first-time visitors into lifelong customers.
• Integrity: We do the right thing, every time. Transparent pricing, honest communication, and straightforward service: that is the standard at Rick Hendrick Buick GMC Duluth.
• Commitment to Customer Enthusiasm: We do not just aim to meet your expectations; we are committed to exceeding them. Our dealerships nationwide have earned over 875,000 five-star online reviews, a reflection of what happens when a team genuinely cares about the people it serves.
• Passion for Winning: Winning, to us, means being the best dealership you have ever visited, not the biggest. Hendrick Automotive Group has been rated the No. 1 dealership group in the nation for online reputation for six consecutive years. That standard is upheld right here in Duluth.
• Accountability at All Levels: Every team member takes ownership of their work and their word. If something is not right, we make it right.
• Commitment to Continuous Improvement: We are never content to coast. We look for ways to serve you better every single day, because incremental improvements lead to exceptional experiences over time.

New Buick and GMC Vehicles in Duluth, GA

Whether you are looking for the rugged capability of a GMC Sierra 1500 or Sierra HD, the versatility of a GMC Terrain or Acadia, the commanding presence of a GMC Yukon, or the refined luxury of a Buick Enclave, Envision, or Encore GX, our new vehicle lineup has something for every driver in the Duluth area. We also carry the latest electric models, including the GMC Sierra EV and HUMMER SUV EV, for drivers ready to make the move to electrified performance.

Not sure what you are looking for? Our sales team will take the time to understand your lifestyle, priorities, and budget before ever pointing you toward a vehicle.

Quality Pre-Owned Vehicles Near Atlanta

Rick Hendrick Buick GMC Duluth maintains a carefully curated inventory of used vehicles from Buick, GMC, such as the Yukon, Terrain, Sierra 1500, and Acadia, as well as a wide range of other top makes. Every pre-owned vehicle on our lot has been thoroughly inspected, so buyers from Lawrenceville to Alpharetta can shop with confidence. Looking for a lifted truck, a fuel-efficient crossover, or a work-ready pickup? Our pre-owned lot has you covered. Check out our pre-owned vehicle specials for additional savings.

Financing Made Simple

Our Finance Center serves buyers of every background and credit profile. Our team works with a wide network of lenders to help you find a loan or lease that fits your life, whether you are a first-time buyer in Buford, trading in from Cumming, or coming in from across Atlanta. The process is transparent, pressure-free, and designed to get you behind the wheel as quickly as possible.

Expert Service and Genuine OEM Parts

Your relationship with Rick Hendrick Buick GMC Duluth does not end at delivery. Our factory-certified service technicians are equipped with the latest diagnostic tools and a comprehensive inventory of genuine OEM parts to keep your Buick or GMC running at its best for years to come. From routine oil changes to major repairs, we handle it all with the expertise and care your vehicle deserves.

Hendrick Cares: Giving Back to Gwinnett County

Rick Hendrick Buick GMC Duluth is proud to be part of the Hendrick Cares program, Hendrick Automotive Group's corporate social responsibility initiative that spotlights the positive actions our team members take for customers and communities. We live and work right here in Gwinnett County, and serving this community goes far beyond the dealership floor.

Why Shop at Rick Hendrick Buick GMC in Duluth, GA

Rick Hendrick Buick GMC is the #1 destination for Buick, GMC customers because of its commitment to getting the best deal for every customer.