A New Car for the New School Year

Rick Hendrick Buick GMC Back to School Sales Event banner.

Summer is a busy time for families, going on vacations and taking the kids to camps. But with the new school year starting, things are only getting busier. With the need to transport your kids (and likely their friends as well) to sports practice and other extracurricular activities, it might be time to consider upgrading your family car to a newer model. A new Buick or GMC makes the perfect ride for the family on the go, combining rugged reliability with comfort, safety, and style. From premium SUVs to roomy pickup trucks, you can find great savings with the Rick Hendrick Back to School Sales Event!

If you have been looking for a premium vehicle to transport your family in style, our Back to School sales event is the perfect time to go shopping. We know things can be busy at the start of a new school year, but you do not want to miss out on the great deals we are offering. There is simply no better time to drive off in a new premium SUV or pickup truck than during our August Sales Event! At Rick Hendrick, we want to make sure that every Atlanta area family can enjoy the latest models from Buick and GMC.

Are You Ready to Save?

We always offer great deals on our large inventory of Buick and GMC trucks and SUVs, but during our Back to School Sales Event, you can save up to $4,000 off the price of a brand new vehicle!* Do you have an eye on a new Buick Enclave with its roomy three rows of seats and premium styling? Or perhaps you want to go big with a GMC Yukon Denali and enjoy all the space available in a full-size SUV? You might even want to make a GMC Sierra crew cab your next family vehicle and take advantage of the power and flexibility that comes with owning a professional-grade pickup truck. At Rick Hendrick, you can try them all out and choose the vehicle that fits your family’s unique needs.

Our week-long Back to School Sales Event begins on Wednesday, August 25, and runs through Tuesday, August 31. During these seven days of savings, you can enjoy up to $4,000 off Buick SUVs, up to $2,750 off GMC trucks, and up to $2,000 off GMC SUVs!* The exact savings will depend on the model in question, so talk with our friendly staff to discover your best option for maximum savings. Then, find the right loan with our expert finance team and enjoy keeping some extra money in your pocket. At Rick Hendrick, we make savings easy, even for families on the go.

Get Ready for School at Rick Hendrick

Having a new Buick or GMC parked in the driveway is a great way to get ready for all the adventures that come with a new school year. However, even the best vehicles need the support of a top-notch dealership. At Rick Hendrick Buick GMC Duluth, you can count on us to be there every step of the way. Keeping up with all your family’s events is tough enough – you don’t need to worry about where to get an oil change or fix a flat tire as well. Our certified service center is always here to provide convent and competitively priced maintenance and repairs to keep you and your family safely on the go.


*Must take retail delivery between August 25th through August 31st. Example stock # for GMC Truck is M27653, example stock # for GMC SUV is M99003, example stock # for Buick SUV is LB080290. Offer includes price reduction below MSRP, Dealer discount and Customer Cash. Not all vehicles will qualify for maximum discount. Must finance with GM Financial. Not compatible with special finance, lease and some other offers. Prices do not include tax, title, license and Dealer Installed Options. Dealer Admin Charge of $799 included in all prices. See the team at Rick Hendrick Buick/GMC Duluth for details and availability.